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Rishon LeZion Urban Avenue

Rishon LeZion Urban Avenue

Rishon LeZion Urban Avenue | השדרה בראשון לציון

Competition Winner

The main challenge presented was creating a design that will unite the two parts of the city (the east and the west), which is currently divided by a national highway.
The urban avenue is a 1.6-kilometre section designed as a main urban street containing multipurpose land uses, which will function as a focal point to a variety of users – pedestrians, cyclists, and cars – and a variety of urban activities.
The suggested plan aims to transform today’s traffic road into a lively urban street, by a sequence of urban textures merged into one another, creating dynamic versatile mixed uses along the axis: a national cultural centre, residential neighbourhoods, shopping and leisure centre, municipal district, main transportation terminal, convention centre, etc. In the heart of the project rises Rishon LeZion’s future CBD: a new, unique, green urban centre, a hybrid between the city’s main urban street and its green lung.
Landscape design: Arch. Yael Moria
Transportation consulting: Eng. Oren Tsamir

Location
Israel
City
Rishon LeZion
Year
2014
Client
Rishon LeZion Municipality
Status
Competition
Program
Urban Design
Themes
Masterplan
Image
Rishon LeZion Urban Avenue
Image
Rishon LeZion Urban Avenue
Image
Rishon LeZion Urban Avenue
Image
Rishon LeZion Urban Avenue
Image
Rishon LeZion Urban Avenue