![Rishon LeZion Urban Avenue](/sites/default/files/styles/main_project_image_xxlarge/public/2021-08/loop_004cropped.jpg.jpeg?itok=vyPXpPYG)
Rishon LeZion Urban Avenue
Rishon LeZion Urban Avenue | השדרה בראשון לציון
Competition Winner
The main challenge presented was creating a design that will unite the two parts of the city (the east and the west), which is currently divided by a national highway.
The urban avenue is a 1.6-kilometre section designed as a main urban street containing multipurpose land uses, which will function as a focal point to a variety of users – pedestrians, cyclists, and cars – and a variety of urban activities.
The suggested plan aims to transform today’s traffic road into a lively urban street, by a sequence of urban textures merged into one another, creating dynamic versatile mixed uses along the axis: a national cultural centre, residential neighbourhoods, shopping and leisure centre, municipal district, main transportation terminal, convention centre, etc. In the heart of the project rises Rishon LeZion’s future CBD: a new, unique, green urban centre, a hybrid between the city’s main urban street and its green lung.
Landscape design: Arch. Yael Moria
Transportation consulting: Eng. Oren Tsamir
![Rishon LeZion Urban Avenue](/sites/default/files/styles/full_width_xxlarge/public/2021-08/inter_005cropped.jpg.jpeg?itok=4jFKqMF8)
![Rishon LeZion Urban Avenue](/sites/default/files/styles/full_width_xxlarge/public/2021-08/isle_2_008cropped.jpg.jpeg?itok=cG1Ct3Xw)
![Rishon LeZion Urban Avenue](/sites/default/files/styles/full_width_xxlarge/public/2021-08/piaza2_006cropped.jpg.jpeg?itok=51lRsw0B)
![Rishon LeZion Urban Avenue](/sites/default/files/styles/full_width_xxlarge/public/2021-08/top_005cropped.jpg.jpeg?itok=XT6j9toV)
![Rishon LeZion Urban Avenue](/sites/default/files/styles/full_width_xxlarge/public/2021-08/piaza1_010cropped.jpg.jpeg?itok=ntlw7D_6)